Heads up: this event is on a Friday.

Fifty years ago this week, Neil Armstrong became the first person to walk on the moon. We all recognise this to be one of mankind's greatest achievements. Yet what did it take to make John F. Kennedy's dream a reality? In his latest book, Professor Richard Wiseman presents a pioneering study of the mindset that took humanity to the moon, and shows how you can harness and use it to achieve the extraordinary in your everyday life.

Join professor of psychology, bestselling author and magician Richard Wiseman, discussing how, as part of his voyages through inner space, he found the eight key principles that make up the Apollo Mindset, including how pessimism is crucial to success, and how fear and tragedy can be transformed into hope and optimism. There will also be an opportunity for Q&A and Richard will be signing copies of his new book, which will be available to purchase at the event.

Described by a Scientific American columnist as ‘…one of the most innovative experimental psychologists in the world today’, Richard’s books have sold over 3 million copies worldwide and have been, and he has presented keynote addresses to The Swiss Economic Forum and Google. Richard’s YouTube videos have had over 500 million views and he is one of the most followed psychologists on Twitter. The Independent On Sunday listed him in the top 100 people who make Britain a better place to live, and his work has made the front page of The Times, The Guardian, The New Scientist and The New Yorker.